About Us

About Alive & Dirty

Welcome to Alive & Dirty, the official online store for men’s and kids streetwear, sportswear and footwear in the UK. We specialise in bringing together leading fashion, sports and outdoor brands all in one place, including New Balance, adidas, Under Armour, Cruyff, Frequency, as well as outdoor specialists such as Columbia, Berghaus and Mountain Equipment.

Our Story

Alive & Dirty has over 25 years of heritage in fashion and sports retail. What started as Dirty Menswear and Dirty Kidz has grown into a trusted destination for footwear, clothing and lifestyle brands across the UK.

  • 1990 – Dirty opens its first Liverpool store
  • 1994 – Dirty Kidz is launched
  • 2000 – New store opens in Huyton
  • 2008 – Dirty Kidz moves into Liverpool ONE shopping centre
  • 2011 – Dirty Menswear expands into Liverpool ONE superstore
  • 2015 – 25 years of Dirty
  • 2017 – Major relaunch of the online store

Today, Alive & Dirty continues that legacy online and in-store, offering the latest men’s and kids clothing, trainers and outdoor wear.

What We Offer

We provide a wide range of products including:

  • Men’s clothing and streetwear
  • Kids clothing and footwear
  • Trainers and sports shoes
  • Outdoor and performance wear

Why Shop With Us

We offer free UK delivery on orders over £70 and flexible Buy Now, Pay Later options (T&Cs apply). With decades of experience in retail, we aim to deliver a smooth shopping experience from browsing to delivery.